We all love wine, right?
What we really love is discovering new wines - wines that, together with wonderful food and great social occasions - create moments that can live forever.
But we want wine to be simplified. Less of the confusing jargon and more emphasis on finding the right wine for the occasion.
We want the process of buying wine to be more convenient, so it too can keep up with the on-demand culture we have become accustomed to.
And ultimately wine should be fun. Just pure, unadulterated enjoyment.
This is why we started Vinterest.
Our StoryVinterest was founded in 2014 by wine-loving friends Nuno and Angus. Our goal has always been to offer a fresh approach to buying wine, leaving behind the clichés that have somewhat tarnished the experience, like flavour descriptors that no-one understands and terminology seemingly devised to create confusion. We want to instil more openness and a sense of community, where those who are less familiar with wine are welcome and those with a little more knowledge up their sleeve, feel at home. We want to help and encourage people to learn about wine, and be more comfortable with experimenting with new regions and new styles.